This non-alcoholic apertif reveals that zero is an even number, neither positive nor negative, representing any possibility.
ACTIVATION
We’ll put secret invites in QR codes across NYC, including near workout studios, in parks and at Softbar, a sober bar in Brooklyn.
ACTIVATION
Ghia will host a “zero hour” event with Othership, a sauna and ice bath spa with an emphasis on mindfulness, on January 1. The alcohol-free happy hour will bring people together to relax, connect and reset to zero on the first day of the year.