Have you ever had an experience that you can't put into words?
It's... indescribable.
it's some kind of...
Truth
Travelers tend to romanticize vacation views
Insight
Dollar General is an indescribable experience worth romanticizing
Idea
Dollar Géné-se-qua
OOH
ACTIVATION
We’re bringing the Géné-se-qua to Paris, the most romanticized city in Europe. Dollar General will be the biggest American cultural export since the yankee hat.
SOCIAL
We asked our friend Greg Patterson about his Géné-se-qua experience at Dollar General
Copywriter: Arianna Stewart Art Director: John Zielinski